The Easy Group approached Devsphere with a requirement for developing a content management system for their re-branded corporate website.

Having spent considerable time and effort in rebranding right across the business, the Easy Group needed a website that would be flexible to deliver their content in a professional manner yet consistent manner to their clients and visitors to the website.

Producing a Content Management System that required no knowledge of how the web works, ensured that the structure designed for their branding was maintained and also brought all this into simple to use, yet powerful to wield system was a challenge. As well as this, it would need to provide SEO friendly content and structure to ensure maximum rankings and friendliness for Search Engines and readers with non-graphical browser software. The Content Management System also needed to import external feeds and information as well as allowing direct input from external websites to be displayed on their website.

The end solution was a multi-layered website, grouped into the Easy Groups constituent companies, using a tiered menu structure with dynamic flexible content on each page. Content could be added and managed, providing internal and external linking and the ability to embed document content as well – all controlled from a simple user interface.

The Content Management System also allows for the building of pages offline meaning that strategies and campaigns can be planned in advance, built and then published when ready. Finally, all content on the website is fully searchable allowing visitors to reach any information quickly and with the minimum navigation possible.